You won’t have to spend hours of research learning a new platform or get stuck in an AI loop. Get your questions answered during our Live Q&A sessions.

If you'd like personalized content or Substack strategy, you can upgrade here.

What's Included

• The PUBLISHED Framework & Build Your Substack in a Day Checklist: Create, launch, and grow at your own pace. Easy step-by-step videos guide you through your profile, about page, publication description + branding, email settings, subscriber benefits, paid posts, podcast, video, Notes, growth, and customizing your publication.
• Live Substack Updates + Q&A: Join the next update on what's changing across Substack, additions to your checklist and resources, and time to ask your questions. Recording is available. Join us Friday October 2nd from 12:00 p.m. to 1:00 p.m. EDT 
• Lifetime Access: Come back to the trainings, checklist, and resources as your publication and creative work evolves.
   

Bonus

• Build Your Podcast on Substack: This is a walk though of the steps to create your podcast on Substack from adding your description, to recording in the Substack recording studio, and adding your podcast to Apple, Spotify, and YouTube (coming 10/23).
• 30 Day Access to Press Publish Club: Dedicated time and space to work on your Substack publication. This is hosted on Saturdays from 10:00 to 12:00 p.m. LIVE on Substack, no Zoom link, or screens required. Come work alongside the community. 

More About Carla Contreras

With over a decade of experience, I’ve partnered with visionary founders and iconic brands like Bobbi Brown, Bumble Bee Tuna, and The Institute for Integrative Nutrition to shape strategies and creative work that’s purposeful and profitable. I have helped build over a dozen Rising Substack Publications since 2021. Each one of them, including my own, is profitable. 

FAQ

• I'm interested, but Substack already feels like a lot. Is this workshop for me?That's exactly why I created this. You don't need to figure out the entire platform at once or spend hours researching tutorials and piecing together information. You'll have recorded walk-throughs, the Substack Checklist, resources, and ongoing live updates plus the Q&A to guide you.
• What's Substack? Substack is a publishing platform that brings together newsletters, Notes, community features, podcasts, audio, and video. Think of it as a digital home for your ideas, a place where you can publish, connect with your community, and grow your audience.
• I'm completely new to Substack. Is this for me? You don't need any previous Substack experience and if you do this will help optimize what you currently have.
• I already have a Substack. Will this still help me? Substack is constantly evolving, and even seasoned creators may not be using all of the platform's features. Use the workshop to revisit your foundation, refine your publication, discover features you may have missed, and think more strategically about how Substack fits into your larger content ecosystem. 
• Will I actually learn how to build my Substack newsletter? The recorded walk-throughs guide you through the current steps for building and customizing your Substack. You'll work through the material on your own time. I recommend setting aside 2–4 hours initially to watch, implement, and begin building your publication.
• Do I have to publish every week? This isn't about creating another content obligation. It's about finding a publishing cadence that supports your life, your work, and your community. You don't have to publish every day (or even every week) to begin building on Substack.
• Will we talk about growing my audience and community? We'll explore Notes, comments, community chat, publishing rhythms, and other ways to create connection and discovery on Substack. The goal isn't simply to add subscribers. It's to intentionally build a community around your ideas and work.
• What about podcasting, audio, and video? Build Your Podcast on Substack is s bonus. We won't go deeply into how to create a podcast from scratch, but you'll learn how these formats can live within your Substack and larger content ecosystem.
• I already have a newsletter. Can I move it to Substack? You'll have a resource that walks you through the strategy and importing your existing subscriber list from platforms like Flodesk, Mailchimp, or Kit.
• Is this a "make $300K Substack newsletter" workshop? This is about creating a strong foundation for your publication, visibility, community, and body of work. It isn't a get-rich-quick formula or a promise that you'll make a specific amount of money. I'm sharing the strategies and systems I've used in my own work and while supporting more than a dozen profitable Substack publications and hundreds of students.
• How do the live Substack updates + Q&A work? You'll be invited to live sessions where I'll share what's changing on Substack, walk through relevant new features and updates, add to your resources when needed, and answer your questions.
• What if I can't attend the live update + Q&A? The live updates + Q&A sessions are recorded, so you can watch on your own time. You can also return to previous recordings whenever you want to revisit an update or question.
• What happens after I purchase? You'll receive immediate access to the recorded trainings, Substack Checklist, and additional resources so you can start building right away. You'll also receive information about upcoming live Substack updates + Q&A.
• How long do I have access? You'll have lifetime access to the PUBLISHED workshop materials, so you can build at your own pace and return to the trainings and resources as your publication evolves.
• Do I get 1:1 support with Carla? You can bring your questions to the live Q&A sessions and learn alongside other creators who are building and refining their Substacks. If you'd like personalized content or Substack strategy, you can upgrade here.

What People Are Saying 

"Launching a Substack is a BEAR. You want someone who knows what they're doing, but is also a creative director and strategist that gets behind your work, stretches your money-making/marketing goals, and perfectly intuits your brand to help." — Caroline Mays

"I went from beta testing a Squarespace site to starting a Substack, something I had never heard of before. I attracted a client that she had been considering reaching out to me for months, and after seeing my consistent Substack newsletter prompted her to get in touch." — Brittney Portes, Gardens of Sol

"There’s no chance you could work with Carla and not see any results. She is the kind of person that won’t rest until she helps you. Her nature is a helper to the core, and when you mix that with her level of knowledge and hustle, there’s nothing that can’t be solved." — Melanie Kluger, Artist 

"Investing in your business is an investment in yourself. If you believe in your work and your mission and need to get unstuck or explore new options, I highly recommend working with Carla." — Layla Khoury-Hanold, Author and Journalist 

"Carla has helped me build my confidence as a content creator. With her guidance, enthusiasm, and encouragement, I am now consistently creating videos, photos, and my newsletter. It has all become much easier. What used to take me hours now takes minutes!" — Becky Ellis, Biscuits & Bubbly

"Carla has a wonderful way of cutting through the noise that often surrounds the creative mindset. With her supportive hands-on advice and connector mentality, Carla really makes the creator feel empowered to take on the next steps in their journey." — Jessie-Sierra Ross

"I have so much more clarity about my projects now. Carla helped me prioritize all my ideas and showed me how they fit together. Her expertise enabled me to see how each element of the platform can be used to present my ideas and content and on what timeline. She left me with a game plan that also involved content outlets I didn’t even think of before!" — Rachel Forrest

"You won’t find support like this anywhere else. Carla comes prepared and excited to help you take your brand strategy, messaging, and creative vision to the next level. You can tell Carla is so passionate about your success from the beginning— she puts herself in your shoes and channels what is best for your brand. Nothing about her work is cookie cutter."  — Sofia Adler