Create the Foundation for How You Connect and Build Your Community on Substack

What would it feel like to finally have a space online that supports your voice, your work, and your community? Substack can become that place, but the truth is that Substack is not an intuitive platform. Just ask my clients and past workshop participants. 

There are profiles, publications, newsletters, Notes, podcast features, audio, video, and new features being added daily. Instead of spending hours researching tutorials or trying to piece together information from your new friend AI, build alongside the community.

Build Your Substack in a Day: This is more than a workshop. This is your new digital home, laid out with strategy and intention. You won't have to spend hours of research learning a new platform or collecting one article at a time. Build your publication step by step alongside the growing community.

Join us live on Saturday, March 21, from 10 a.m. to 12 p.m. EDT or Friday, March 27, from 12 p.m. to 2 p.m. EDT

Who This Training Is For

  • You’re exhausted by social media and can’t imagine adding another platform, but something about Substack feels different.
  • You want to intentionally build a community that people actually see and engage with.
  • You want guidance on how to set up your Substack properly, including how to integrate podcast, audio, and video features.
  • You’re ready for a shift in how you show up online because what you’ve been doing for years isn’t working anymore.
  • You planned to post more consistently this year, but the thought of creating endless Instagram posts or Reels feels draining.
  • You want a place where your ideas can live and grow instead of disappearing into the algorithm.

What's Included 

  • Build Your Substack Newsletter in a Day Workshop: This is a live workshop with closed captions available, plus a transcript that you can access anytime you need to revisit it.
  • The Substack Checklist: This includes up-to-date resources and templates, plus a planner you can reuse for future projects. 

Bonus

  • Build Your Substack 101: This workshop is an introduction to Substack and how to set up your profile. 
  • Profile and Publication Video Walkthroughs: Walk through your profile and publication video setup step by step in these videos. Bonus: You can pause these videos to go at your own pace. 

FAQ

  • This feels like a lot for me! What does it look like to invest in a strategy that could change the game for your visibility? How would spending that time shift how you show up in your work, and what impact would this have on building your community? If you need more info, listen to this podcast with Jenna and Carla here.
  • What's Substack? Substack is a publishing platform that combines newsletters, social features, and media publishing. It allows you to build sustainable visibility and grow a community around your ideas.
  • I already have a Substack. Will this help me? There are many new features and nuances Substack adds all the time! If what you’re doing is working and feels good, no. But if you feel like you could learn more, use the guidance and support of a seasoned content strategist and Substack creator, plus be in a community with others working through the same thing. Please join us!
  • What if I can’t make it live? If you can’t attend live, you can watch the recording any time you feel called. The energy is still potent whenever you feel stuck, overwhelmed, or inspired to make a change. Sometimes, my students watch the videos more than once. 
  • Do I have to commit to posting my Substack or creating a podcast or audio weekly? No, this is about finding what works for you and your life. 
  • What happens once I purchase? The workshop details will be sent to you via email. If you can’t make it live, no worries! You will have lifetime access to the recordings plus all the additional resources. 
  • Is this how to build a $100k Substack newsletter workshop? This is for you if you’re ready to expand your presence. I am a seasoned content strategist, Substack newsletter writer, and podcast host. My intention, as my teacher, Puma, says, "May this investment come back to you 100-fold!" What you earn and create is up to you! 
  • Will I learn how to build my Substack newsletter in this workshop? Yes! You will be guided through the up-to-date steps of how to create your Substack newsletter. You will then spend time creating your newsletter.
  • What about podcasting, audio, and video? Yes! There are resources on how to add. 
  • I have a newsletter. Will you go over how to move it over to Substack? Yes! You can import this from platforms like Flodesk, Mailchimp, or KIT. 
  • I need more help! Do I get access to 1:1 support with Carla? No, this is a group workshop. You can work with Carla on strategy here.

More About Carla Contreras

I work with entrepreneurs and brands to bring their vision to life with content that captivates, connects, and converts. Work that doesn’t just look beautiful but stirs emotion and moves people into action.

With over a decade of experience, I’ve partnered with visionary founders and iconic brands like Bobbi Brown, Bumble Bee Tuna, and The Institute for Integrative Nutrition to shape strategies and creative work that’s purposeful and profitable.

I have helped build 13 Rising Substack Publications. Each one of them, including my own, was profitable. 


What People Are Saying 

"I went from beta testing a Squarespace site to starting a Substack, something I had never heard of before. I attracted a client that she had been considering reaching out to me for months, and after seeing my consistent Substack newsletter prompted her to get in touch. Working with this client has helped me identify new opportunities to expand my sources of income, and more importantly, how to broaden the reach of Gardens of Sol and make urban garden education more accessible!" — Brittney Portes, Gardens of Sol

"There’s no chance you could work with Carla and not see any results. She is the kind of person that won’t rest until she helps you. Her nature is a helper to the core, and when you mix that with her level of knowledge and hustle, there’s nothing that can’t be solved." — Melanie Kluger, Artist 

"Investing in your business is an investment in yourself. If you believe in your work and your mission and need to get unstuck or explore new options, I highly recommend working with Carla." — Layla Khoury-Hanold, Author and Journalist 

"Carla has helped me build my confidence as a content creator. With her guidance, enthusiasm, and encouragement, I am now consistently creating videos, photos, and my newsletter. It has all become much easier. What used to take me hours now takes minutes!" — Becky Ellis, Biscuits & Bubbly